how it works


You are interested in entering an idea into the Innovation Challenge.  You register to enter, and are sent a Challenge Pack, which includes all the information you need to assess your idea and submit an entry.  

When you enter you are agreeing to the Innovation Challenge terms and conditions. Read them here.

Your entry will be assessed confidentially by Creative HQ. See our FAQ for more on confidentiality. The selected finalists will be informed by the end of March and invited to the Finalist Panel session in Wellington in April. The successful finalists will be announced after this session. 

The Lightning Lab Electric Accelerator is separate to the Innovation Challenge. For more information, see


Assessment criteria 

Your entry will be assessed on its innovation, customer and market impact, and commercialisation potential among other things. Full assessment criteria is outlined in the Challenge Pack you receive when you register to enter. Register now.



The Innovation Challenge $40,000 prize package includes a $20,000 award and four secondary awards. Details in the Challenge Pack. Register to get yours. 



Watch this space for the announcement of our finalist judging panel. Finalists will be invited to present to this panel in Wellington in April 2017.